Oprah Winfrey's weight-loss tweet bulks off Weight Watchers through $150m

Talkshow host’s video claiming she lost twenty six pounds by victimisation the weight-loss programme adds concerning $12.5m to the worth of her stake within the company
 Weight Watchers’ share value has soared when Oprah Winfrey tweeted that she had lost twenty six pounds victimisation the programme
 Weight Watchers’ share value has soared when Oprah Winfrey tweeted that she had lost twenty six pounds victimisation the programme. Photograph: Jamie McCarthy/Getty pictures


 on the other hand later
Weight Watchers’ share value surged by nearly 2 hundredth when Oprah Winfrey tweeted a video ad concerning however she lost twenty six pounds victimisation the programme.

The talkshow star, UN agency took a tenth stake within the company in Oct, announce a 32-second video ad telling her thirty one million Twitter followers however she shed the load – whereas feeding bread a day.

“I love bread,” says Winfrey within the new industrial. “That’s the genius of this programme. I lost twenty six pounds and that i have ingested bread each single day.”

 No surprise Oprah is shopping for into weight loss: firms take advantage of our flesh
Liz Moore
 Read more

The endorsement by the have, UN agency contains a seat on the board of the corporate, saw Weight Watchers’ share value surge by nineteen.5% to $13.29 at the shut of commercialism on Tuesday.

Winfrey, UN agency contains a cope with the corporate that has creating personal endorsements, singlehandedly adscititious nearly $150m to Weight Watchers’ capitalization, along with her stake gaining concerning $12.5m in price.

Winfrey paid $43m for a tenth stake within the weight-loss company in Oct, when that its stock price rose from $6.79 to $15, before slippy back.

She owns concerning V-day of the corporate once three.5 million of stock choices square measure enclosed